media & data advisors
To the marketing professionals, at Indaru we understand that managing a successful marketing programme can be a complex task. There are so many moving parts and it can be difficult to know precisely where to allocate your resources for optimum results. That’s where we come in.
What we do
We offer a range of specialised solutions in the following areas to support you achieving better results:
We will help you set the foundation for your marketing operating model and navigate the constantly evolving media landscape. Our team of seasoned marketing professionals specializes in identifying the best media agency for your needs, selecting the right ad tech tools, and partnering with the right data providers to drive results.
If you have been left wondering whether your media investment, marketing strategy and budget allocation has been optimized, a media audit can provide the insights you need to improve all aspects of your media strategy. We evaluate your existing media strategy and make recommendations to improve various predefined outcomes.
We have developed a custom MMM solution, AITA ®, (Artificial Intelligence Tool for Advertisers) which enables you to harness the power of machine learning to build powerful predictive marketing mix models (MMM) you can use to understand the ROI of each channel, optimize your marketing mix and forecast your media investments.
We can help you take your marketing efforts to the next level. Leverage data to save time and resources
Our team of marketing experts specializes in media audits, media agency and technology selection, data visualization and machine learning modeling. We will work with you to optimize your media investments and secure higher returns.
We believe that data should drive decision-making, so our goal is to empower you to use data and technology to your advantage so that you can create successful campaigns with the most optimal allocation of resources. We bring innovative solutions to the questions that keep you up at night:
How is my current media investment performing?
Are there current opportunities for improvement?
Which media agencies should I work with?
Are we using the right AdTech tools?
Is my marketing department structured optimally?
We only work for advertisers
To fully maintain our independence we do not partner or work for agencies or technology providers. We proudly work with customers from different sectors, geographies and sizes.
Being an owner-operated business without the red-tape of a corporate firm, we are agile and responsive to our clients’ needs. Unlike larger corporations that often offer cookie-cutter approaches, as a privately owned and operated consulting firm, we believe in the power of personalized service and customized solutions. Our team is easily accessible and always available to provide support and guidance.
Data & Media Experts
When we say we are independent media & data advisors and experts in data analytics and media, we’re not saying this lightly. 50% of the team are mathematicians by trade, with Masters Degrees and PHDs in Data Science, enabling us to build robust models and extract valuable insights from raw data. Our media consultants have on average 12 years of experience in the field so you can rest assured that you are in expert hands with Indaru.
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