Independent
media & data advisors

To the marketing professionals, at Indaru we understand that managing a successful marketing programme can be a complex task. There are so many moving parts, and it can be difficult to know precisely where to allocate your resources for optimum results. That’s where we come in.

What we do

We offer a range of specialised solutions in the following areas to support you achieving better results:

Media Consulting

We will help you set the foundation for your marketing operating model and navigate the constantly evolving media landscape. Our team of seasoned marketing professionals specializes in identifying the best media agency for your needs, selecting the right ad tech tools, and partnering with the right data providers to drive results.

Media Audits

If you have been left wondering whether your media investment, marketing strategy and budget allocation has been optimized, a media audit can provide the insights you need to improve all aspects of your media strategy. We evaluate your existing media strategy and make recommendations to improve various predefined outcomes.

Data & Analytics

Our team of skilled data scientists can help you make intelligent data-driven decisions and streamline data collection and management with robust marketing mix models, clearer insights and recommendation engines. Keeping data at the core of your business will enable you to remain agile and competitive in today’s changing market.

AITA ®

We have developed a custom MMM solution, AITA ®, (Artificial Intelligence Tool for Advertisers) which enables you to harness the power of machine learning to build powerful predictive marketing mix models (MMM) you can use to understand the ROI of each channel, optimize your marketing mix and forecast your media investments.

We can help you take your marketing efforts to the next level. Leverage data to save time and resources

Our team of marketing experts specializes in media audits, media agency and technology selection, data visualization and machine learning modeling. We will work with you to optimize your media investments and secure higher returns.

We believe that data should drive decision-making, so our goal is to empower you to use data and technology to your advantage so that you can create successful campaigns with the most optimal allocation of resources. We bring innovative solutions to the questions that keep you up at night:

How is my current media investment performing?

Are there current opportunities for improvement?

Which media agencies should I work with?

Are we using the right AdTech tools?

Is my marketing department structured optimally?

We only work for advertisers

To fully maintain our independence, we do not partner or work for agencies or technology providers. We proudly work with customers from different sectors, geographies, and sizes.

Why Indaru?

Independent Advice

We are an independent media & data advisors, and thus we are not tied to any media agency, technology vendor or advertiser. This gives us the freedom to provide tailor-made solutions and offer entirely unbiased advice to our clients. Our independence allows us to truly act in the best interest of our clients. With our impartial approach, you can trust that we will recommend the best course of action for your business, without any hidden agendas.

Owner-Operated

Being an owner-operated business without the red-tape of a corporate firm, we are agile and responsive to our clients’ needs. Unlike larger corporations that often offer cookie-cutter approaches, as a privately owned and operated consulting firm, we believe in the power of personalized service and customized solutions. Our team is easily accessible and always available to provide support and guidance.

Data & Media Experts

When we say we are independent media & data advisors and experts in data analytics and media, we’re not saying this lightly. 50% of the team are mathematicians by trade, with Master’s Degrees and PHDs in Data Science, enabling us to build robust models and extract valuable insights from raw data. Our media consultants have on average 12 years of experience in the field, so you can rest assured that you are in expert hands with Indaru.

Actionable Insights

Having been on the customer side, we understand the pain points and challenges you may face when trying to extract meaningful insights from audits and the like. Because of this, our approach is 100% practical, with actionable insights you can put to work immediately. Our hands-on knowledge in this space enables us to activate campaigns and implement advice as needed.

Stay tuned for our latest insights

MMM: Saturation Curves

Data & Analytics, Media Consulting

Saturation Curves in MMM: understanding concepts like diminishing returns As businesses seek to optimize their marketing efforts, it's essential to understand the relationship between marketing spend and performance. One approach is to use saturation curves in...

Geo experiments to measure marketing effectiveness

Data & Analytics

Usage of geo experiments to measure marketing effectiveness In this article, you will learn about how to set an incrementality testing experiment that uses geolocation data instead of cookies. Geo experiments allow companies to measure the impact and...

Comprehensive Analysis of the Cosmetics Industry

Media Consulting

In today's beauty-conscious world, the cosmetics industry is experiencing remarkable growth, driven by evolving consumer preferences, technological advancements, and increasing emphasis on self-care. As the global demand for cosmetic products continues to soar, with...

Independent media & data advisors